Visit Walmington on Sea

Walmington-on-Sea was the wartime home of George Mainwaring, Arthur Wilson, Mavis Pike and all the characters from Dad’s Army. It is located on the south-coast of England, in Kent or maybe east Sussex. Far removed from the mass tourism of Blackpool, or the sophisticated sheen of the ‘royal’ resorts Walmington is a small, modest resort, perhaps a little like nearby Bexhill.
The South Coast - Walmington-on-SeaRichard Webber describes the town this way:

“If you were looking for a little peace and tranquility by the sea, Walmington-on-Sea has all you could want from a seaside town. Time seems to stand still in this sleepy little resort, and not just because the town hall clock stopped at ten past three in 1939.”

The definitive description of the town comes from its creators, Jimmy Perry and David Croft:

“It is only a little place. People with not too much money can retire there to spend their declining years in small houses and bungalows. In happier times, a string of neat comfortable Georgian guest houses could accommodate well-mannered families during the summer months. Mother and father could listen to the band while the children played on the fine clean sand, or the whole family could watch the Pierrots. Hopeful fishermen dangled their lines from the Pier. Stones Amusement Arcade housed some slot machines where for a penny you could watch a fireman slide up a ladder to rescue a woman from a burning house or see a murderer hanged or a French aristocrat guillotined.

The Novelty Rock Emporium turned out crisp mint rock and giant humbugs. But all that is gone now. The Pier has a twenty-foot gap in the middle, the beach bristles with barbed wire, criss-crossed scaffolding, pill boxes and concrete anti-tank blocks. Stead and Simpsons and Timothy Whites still carry on — so do Jones the Butcher, Frazer the undertaker, Hodges the Greengrocer and the Marigold Tea Rooms and Mr Mainwaring’s Bank.

But the threat across the channel is never far from their thoughts. Hitler is there with all his military might and make no mistake about it, when he launches his attack against Britain, Walmington-on-Sea will be in the Front line.”

Walimington-on-Sea in wartime


  • Thor Halland on February 1, 2016 at 9:51 pm     Reply

    Walmington on Sea can only be Rye in East Suessex although the Platoon is in the Kent Regiment.

  • The map shown in the 2016 film shows Walmington-on-sea to be very close to Eastbourne, probably the Pevensey Bay area.

  • Walmington on sea. The mystery deepens…… This eve, in a repeat of Dads army.
    When looking for fifth columnist. A couple of references was made, just five miles from Dover? And just down the road from Dymchurch just to confuse the issue.

  • I think Walmington can only be Pevensey Bay area. Eastbourne is to big, Rye is to rural, so if not Pevensey then one of the small villages on that Eastbourne / Hastings stretch of coast.

  • Alan Giles on March 2, 2017 at 10:36 pm     Reply

    Shame it’s not a real town we all could visit .

  • Steve Downing on May 8, 2017 at 2:17 pm     Reply

    I believe Wilmington-on-sea is a fictional town its name is made up from Walter & Birchington-on-sea.Both on the Kent coast ,I think one of the writers had family or holidays in both towns.

  • thecaretaker on July 22, 2017 at 10:42 pm     Reply

    Isn’t it obvious. Warmington-on-Sea is Hastings. The giveaway is in the theme tune “Mr Brown goes off to town on the A twenty One” The A21 is the road from Hastings to London. Listen to the words, it is definitely A21, not the 8.21 as often miss reported as.

    • Rye is too hilly, too up itself (see “Mapp & Lucia”) and too far from the sea proper to be Walmington. Hastings is far too large – and commuting to London & back by car/bus pre-war from Hastings would be ridiculous (it takes long enough nowadays – I’ve tried it). Mr. Brown takes the 08:21 train (as per the official lyrics).

      Anyway, both are in Sussex and the lads wear the Queen’s Own Royal West Kent Regiment badges – which even if “wrong” for the south coast is distinctively Kent (of which the writers/designers would have been well aware). …
      For my money it’s envisioned as a small, Birchington-on-sea type place, but in the Hythe-Sandgate area – i.e facing France…. But you pays your money and you takes your choice…

    • Chris Dawson on April 28, 2020 at 4:43 pm     Reply

      Eight Twenty One

    • Christian Vinall on January 30, 2021 at 6:08 pm     Reply

      As a kid I alway thought & sung ‘A21’ it’s more in fitting with the area..

  • I think Walmington is in Kent because they have the Invicta cap badge of Kent. I remember as a child all our exercise books had this printed on the back

  • Walmington-on-sea is a fictional town based on Thetford Town in Norfolk which is where the filming of dad’s army was filmed. There is a picture of the postcard from the location on the link

  • The funny thing is, Walmington-on-Sea and its surrounding area look absolutely nothing like Sussex or Kent. The terrain is totally flat and the buildings completely wrong. Its very obviously East Anglia!

    • Yes the series was filmed in and around Thetford in Norfolk; the 1971 film mostly in the Thames Valley and the 2015 film in Yorkshire. Poor old Kent and Sussex seem to miss out each time.

  • I think it’s based on the town deal

  • John Godenzie on June 13, 2019 at 11:36 am     Reply

    I loved watching dads army so when i googled where was walmington on sea i was so disappointed it was a fictional place coming from Australia

    • It is a shame the place is not real, but the humour of the show was fantastic. Have a lovely day/evening as to what ever time you read this. Lol sally. Robin hood country. England.

  • You can check the bank by visiting our website:
    and search for ‘Walmington-on-Sea’ as well as ‘Dad’s Army’

  • robc306 on March 28, 2020 at 9:05 pm     Reply

    Excellent link to Martins Bank archive. I never knew this site existed. Great to see Walmington on Sea branch recognised in this way.

  • Graham Bell on July 18, 2020 at 7:19 pm     Reply

    In the episode Son’s of the Sea they have rowed down the river and out to the coast and end up on a train to Eastbourne

  • Alison Judith Bailey on November 6, 2020 at 10:02 am     Reply

    Walmington-on-Sea is clearly Bexhill which is positioned in the right place on Pevensey Bay, as a satellite of Eastbourne but with its own little England atmosphere and lots of independent shops. If one were to commute from there to London, which one cannot, as it takes 2.5 hours even now even with bits of motorway, one does indeed cut across to Battle and take the A21 from Battle to London. Interestingly, the de La Warr Pavilion areas (which is v shallow sand ideal for landing craft when the tide goes out and with a ‘helpful’ pebble beach) is where the Nazis were planning to invade. What use Dad’s Army would have been, one wonders!

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